Outsourced Marketing Services
Rather than hiring more support staff, consider Business Edge for Outsourced Marketing Services.
Law firm marketing is the process of creating and delivering a consistent message that promotes the value of a law firm to its target market, and helps to differentiate the firm from its competitors. It includes activities such as firm identity, communications, and business development.Business Edge works directly with senior management, practice group leaders, lawyers and staff to help firms build visibility and credibility, and enhance connections with current and new clients. Providing integrated marketing and strategy solutions, together we can leverage your success without incurring the expense of an additional full time marketing employee.
We provide comprehensive services like Google and Facebook ads, SEO, copywriting, website design and management, and social media marketing. Our services include:
COMMUNICATIONS
- Articles and Content Development
- Social Media Posting
- Press Releases and Announcements
- Website Development
- Logo and Letterhead Design
- Setting up Social Media Profiles
- Paid Online Advertising
- Print and Digital Brochures
- Publications
- Firm Signage
- Proposals and Presentations
- Client Relationship Management Systems Add-ons to Firm Website
Problem:
"We'd love to post regular content to our website, as our lawyers often work on interesting cases, but they just don't have time to sit down and write about it".
Solution:
Business Edge can make an appointment to interview an attorney about a case, or about a law that might affect your clients or some other topic that would interest your clients. We would then format the interview into a well-written article, add links and references when needed, and after receiving firm approval, post it to the website. Just a great way to keep new and fresh original content populating your website, attracting potential new clients.
You don’t have to take our word for it.
Rogin Nassau
Rogin Nassau is a 75-year old Hartford-based general practice law firm that handles large, complex business and litigation matters for privately-held corporations. Business Edge designed their website in 2005, again in 2015, and most recently in 2021. Our LawAdmin content management system is used for all updates.
Scully Nicksa Reeve
Scully, Nicksa and Reeve, LLP is a law firm located in Unionville section of Farmington. Our attorneys serve clients throughout the Farmington Valley, Litchfield County and all of greater Hartford, central and western Connecticut. Members of our firm practice in the areas of business law, commercial and residential real estate and financing, litigation, personal injury, wills, trusts, probate and estate planning and zoning and land use matters.
Waters, McPherson, McNeill, P.C
Celebrating over 50 years of service, Waters, McPherson, McNeill, P.C. is a mid-sized firm with a special expertise in real estate development and environmental law. Our executive partners each have twenty or more years representing clients in complex real estate matters.
Saxe Doernberger & Vita, P.C.
SDV is among the elite law firms in the country representing policyholders in insurance coverage disputes, and one of even fewer national firms whose practice is focused exclusively in this area. Their clients span a broad range and include individuals, non-profit institutions, universities, hospitals, municipalities, utilities, small companies and international corporations.
Russo & Gould, LLC
Founded in 1996 by experienced civil trial attorneys, Russo & Gould LLP provides trusted legal counsel and representation on a wide range of civil liability and insurance matters in New York, Buffalo, New Jersey, Pennsylvania and Connecticut.
Darger Errante Yavitz & Blau
DEYB represents Fortune 500 companies in various industries, including automotive, construction, electrical, energy, consumer, pharmaceutical, and safety equipment. Business Edge designed their website in 2019 using state-of-the-art graphics, high-quality in-house photography, and our content management system Lawadmin.com.
PasiniLaw
Pasini Law was founded by Larry Pasini, a highly regarded well-known New York attorney with 30 years experience in executive compensation law at the most prestigious law firms in the world. Business Edge used modern streaming video in a progressive, colorful, responsive design, all managed by our Lawadmin content management system.
Lester Schwab Katz and Dwyer
Business Edge created this modern, mobile-responsive web site for Lester Schwab Katz and Dwyer, a prestigious Wall Street law firm, to better serve their clients. Lester Schwab maintains an active and vigorous practice in Millburn New Jersey in addition to their main offices in New York City. Business Edge handled the entire design and the legal content management system.
